The Art of Impact - master

The Art of Impact - master

The Master´s Programme in Film and Media with the specialisation The Art of Impact is focused on how art has an impact on society and how art can change the society we live in. The program is research preparatory and consists of two years of full-time studies at advanced level.

Working in different formats and new technology on digital platforms, the students will deepen their understanding of storytelling and its potential impact on their audiences. Methods of studying the audience through analyzing audience psychology and perception, as well as hands-on experimenting with creative ways to engage and communicate with the audience will be at the core of this specialisation.

Questions around the nature, role and praxis of entrepreneurship and leadership within the cultural and creative will be explored:

  • World-building methodology (for collaborative creative processes and storytelling)
  • Digitality, strategies for change and value creation (from innovation in arts to social innovation)
  • Impact production (cultural and creative leadership and entrepreneurship applied).

Master’ programme in Film and Media with specialisation The Art of Impact

The Master's Programme in Film and Media is both in-depth and research-preparation with a common program structure for all specialisations. In the theoretical courses, students are introduced to different perspectives on knowledge, theory, reflection and artistic research methods.

The education also has specific specialisation method courses. As a master's student in The Art of Impact, you will learn about different methods of studying the audience. The insights and knowledge that you acquire in the specific specialisation method courses you apply and explore further in different themes, expressions, formats and more.

During the programme, you get many opportunities for meetings cross traditional boundaries, for example through elective courses that are common to the departments of the university. The students identifies their need for additional knowledge.

The education will give you specialized knowledge that prepares you for research and to work with facts, fiction and experimental stories that aim to explore the art of influencing society and the impact of society on the story.

Teachers in specialisation The Art of Impact:

Mamdooh Afdile, assistant professor in TV and digital platforms

Tinna Joné, Assistant Professor of Documentary Storytelling

Christer Windeløv-Lidzélius, teacher, Principal and CEO of Kaospilot who holds an MBA from Heriot-Watt in Scotland and a PhD from Tilburg University in The Netherlands in the intersection of innovation, leadership and strategy.

  • Read more

    The first year, method courses within The Art of Impact are given that consider how we can create audio visual stories that can help influence society, what limitations and challenges one can face as an artist, what a socially engaged content can be and how you come up with effective ideas by understanding the audience at advanced level.

    Within the lab courses you explore themes, expressions, formats and more. Furthermore, you develop your creative processes under supervision and will formulate and solve advanced artistic and design problems. During the first year, you will also develop a research question in narrative film and media and formulate a method for exploring it.

    During the second year, you will complete a degree project as well as an exposition in text or an extended text format of your work and how you have approached your question. The degree project can be a close-up study of a process in one's own practical artistic work. Explore an event in your own storytelling. The study can also include comparisons with other people's work and methods and reflections on it. The work is based on a research question and is presented in the form of a practical work and written text.

    Semester 1

    Methods in Artistic Research 1, 7.5 credits
    Laboratory Course - Research Preparation, Idea Formation and Method Formulation, 7.5 credits
    Method Course in Specialisation, The Art of Impact, part 1, 7.5 credits
    Laboratory Course (individual or in team), 7.5 credits

    Semester 2

    Methods in Artistic Research 2, 7.5 credits
    Elective Programme Course, 7.5 credits
    Method Course in Specialisation, The Art of Impact, part 2 7.5 credits
    Laboratory Course (individual or in team), 7.5 credits

    Semester 3

    Methods in Artistic Research 3, 7.5 credits
    Elective Uniarts Course, 7.5 credits
    Laboratory Course - Advanced Project Development, 15 credits

    Semester 4

    Degree Project – Exposition of Independent Project, 15 credits
    Degree Project, 15 credits

  • Entry requirements

    General entry requirement: for studies at the second cycle which means a Bachelor degree.

    Specific entry requirement:

    • Degree of a Bachelor of Fine Arts, or for the programme other relevant Bachelor Degree
    • English 6
    • Pass on the qualification test showing artistic ability in the specialisation applied for.
    • 15 credits and a degree project within, for the specialisation applied for, a relevant specialisation from the Bachelor's programme in Film and Media, or equivalent.

    Detailed information about the qualification test and the selection process is found here.


    If you don’t fulfil the formal entry requirements for the programme you may apply for recognition of prior learning, in other words that the knowledge and competence you have acquired through other activities are assessed as the equivalent of the formal merits that are required. Submit your application for recognition of prior learning with your application for the programme.

    You may also apply for an exemption/a waiver, that allows you to proceed to the selection process even though you don’t meet the general admission requirements. Submit your application for an exemption/a waiver together with your application.

    Read more about how you can show that you meet the entry requirements (that you are eligible).

  • Valuable prior knowledge

    Your background can be as a filmmaker – or as an artist with another professional relationship to film and media.

  • How to apply

    When the programme is open for application you apply through our web-based application system by clicking on the "Apply here"-button on this page.

    Start your application early! Don’t delay in submitting your application! You may run into trouble if you wait until the last day and your internet connection happens to be down, or you find that your files are in the wrong format. You will not be able to apply once the last date for applications has passed. Keep in mind that your application has to be turned in by 23.59 (Swedish time).

    When you have entered the application system:

    1. Register by stating your name and e-mail address.
    2. Fill in your personal data (including your Swedish civic registration number if you have one).
    3. Fill in the application form and upload the required documents.

    Before uploading your documents, they must be prepared as follows:

    • You must scan your original documents. If the document is in colour, scan it in colour.
    • Be sure to scan ALL pages in the document, even those that just contain instructions or other information that is not necessarily information about your grades. It must be the complete document and all the pages should be in the same file.
    • If you upload copies of original documents, (degree certificates, transcript of records etc.) they must be certified/attested! This means that another person must sign their name, write their name in block letters and provide their telephone number on each document copy you submit. This person, by signing, is certifying that the copy you submit is an exact copy of the original.
    • All documents must be in PDF-format.
    • Please name the file with content and your name for example: CV_ first name_ family name

    The following documents have to be uploaded for your application to be complete.

    1. A copy of your passport or national identity card (unless you are a Swedish citizen)

    Applicants from non-EU, EEA-country, or Switzerland, need to pay application fee for higher education in Sweden, and if admitted a tuition fee. If you are a citizen in an EU, EEA-country, or Switzerland, you do not have to pay application or tuition fees. Please upload a copy of your passport/valid national identity card as we need to check your nationality. If you have a Swedish civic registration number, or Swedish citizenship, you do not need to upload a copy of your passport. Remember to state your Swedish civic registration number when you fill in your personal data.

    2. Documentation showing that you meet the general entry requirements for studies at second cycle/advanced level.

    • Upload your Degree of a Bachelor of Arts including the transcript of records.
    •  If you are in your last year of studies please upload a certificate that shows completed and current courses
    • if you do not have the required courses from university studies you can apply for recognition of prior learning (see below).

    We only accept documents in English, Swedish, Danish or Norwegian. Regarding documents issued in another language, you must upload the original document along with a translation made by an authorized translator.

    Please note that we do not accept print outs from We do not accept e-mails as certificates

    3. Documentation showing that you meet the specific Entry Requirements.

    • A certificate of a Degree of a Bachelor of fine arts including the transcript of records.
    • Documentation that shows that you meet the English language requirement (English 6, or the equivalent). You will find more information about the language requirement here.
    • A transcript of records showing 15 credits and Degree project within a, for this specialization, relevant specialization from the Bachelor's program in film and media, or equivalent.
    • if you do not have the required courses from university studies you can apply for recognition of prior learning (see below)

    4. Letter of Motivation - max 2 pages of A4 size, 8000 characters.

    Upload a letter of motivation answering the following questions: Why are you applying to the programme? What are your expectations of your studies at the programme? Write in English.

    5. Upload your CV where you list your education, professional experience and other relevant experiences that you want to refer to. Write in English.

    6. Upload a project idea, artistic exploration or research topic in the field of film and media - max 3 pages of A4 size, 12 000 characters. Write in English.

    It should be something that is possible to have as a degree project in the Master´s programme, but you will be able to change idea during the programme. You should also explain how you made the artistic choices with regard to relevant social and ethical aspects in the specialisation applied for, and show your understanding of the role of art in society.

    7. Upload a clip - max 2 min, max 150 MB. Film format: mov, mp4 or avi. Sound format: mp3, wav, m4a or aiff.

    Make a work with image (film, animation or still images) and/or sound that depicts someone/something that caught your attention recently.

    8. Upload a work sample, or part of a work, from your portfolio that you believe describe your craftsmanship and abilities for the specialisation you apply for in the best way. Film, sound or animation. Max 5 min, max 150 MB. Film format: mov, mp4 or avi. Sound format: mp3, wav, m4a or aiff.

    9. Upload a description of the context (where, why and how) and your role in the production above (question 8). Max ½ page of A4 size, 2 000 characters. Write in English.

    Applying for recognition of prior learning

    If you do not meet the general requirements and/or specific requirements you can apply for recognition of prior learning. When you apply for recognition of prior learning you should upload:

    • a letter explaining why you think that you will manage the studies even though you do not fulfil the general entry requirements and/or specific entry requirements. Write in English.
    • signed documents/certificates that confirm your merits/experiences that you refer to in your letter and CV. The documents you upload need to be signed and dated by the person/s that wrote them. We only accept documents on in English, Swedish, Danish or Norwegian. We do not accept e-mails as certificates.

    Here you can find more information regarding prior learning/exemption.

    Please note that we only accept applications and certificates through the application system, not by means of regular post or e-mail.

    Confirmation of your application

    When you’ve submitted your application you will receive a confirmation to the e-mail address that you’ve stated. If you don’t receive an confirmation e-mail, you should firstly check your spam filter. If the confirmation e-mail is not there, contact the technical support for the application system by e-mail:

    Technical difficulties with your application?

    Phone: +46 520 580 050 (weekdays at the following times: 08:30–12:00 and 13:00–16:30).

  • When you have applied

    The assessment of eligibility and the selection take place in several stages. The assessment of formal merits/grades is carried out by the Education administration office. The assessment of artistic merits is carried out by an admission group consisting of teachers and professionals from the field.  A student representative can also participate in the admissions group, but will not take part in the assessment. Recognition of prior learning is made by a designated teacher.

    After each stage of the process there will be a decision on who will proceed to the next step. Everyone is informed of whether they will proceed or not.

    Detailed information about the qualification test and the selection process is found here.

  • Application and tuition fees

    If you are a Swedish citizen or a citizen of another EU or EEA country you are not required to pay application or tuition fees. Some other groups are also exempt from the requirement to pay application and study fees.

    A few years ago Sweden introduced application and tuition fees for higher education. The level of the study fees depends on which course/programme they are for, and the level is set in order to cover the actual costs of the course/programme in question. Uniarts has some possibilities of offering scholarships that cover the whole study fee or that subsidise it.

    If you are required to pay an application fee, we need to have received your payment by the last date for applications. The application fee is SEK 900. If you are required to pay the application fee and we have not received your payment by the last date for applications, we will not process your application.

    The tuition fee for the Master's programme in Film and Media is 296 200 SEK per term and 1 184 800 SEK for the whole programme.

    Scholarships to Cover the Tuition Fee

    If you are obliged to pay a tuition fee you can apply for a scholarship which covers the tuition fee. The scholarship does not cover any private costs during your studies. Please note that you still need to pay an application fee (900 SEK). The application fee is non-refundable.

    Read more about application and study fees, how to pay to SKH and tuition fees and scholarships.