Audiovisual experience design - Course

Audiovisual experience design - Course

Audiovisual experience design is for you who are interested in understanding and researching the audience, exploring human emotions and responses to different aesthetic decisions, investigate what make some audiovisual experiences more effective than others.

Through exploring music videos as an audio-visual storytelling form, we will investigate social perception and interactions between music and image in the brain and mind of the spectator. We will reflect and experiment on how to use that knowledge to make informed creative decisions in producing audiovisual experiences such as music videos.

This advanced course is part of the media content and concept development, training TV and digital platforms creators. This is an emerging and dynamic field where smart ideas are more important than high budgets. Gaining knowledge in audience emotions and perception can strengthen your storytelling abilities as well as help you become an independent thinker who can explore and research new ways audiovisual expression.  

Course leader is Mamdooh Afdile, assistant professor in TV and digital platforms.

  • Read more

    The course is primarily of a practical nature but it also has a theoretical component. The students are expected to give short presentations, present their weekly practical assignments to each other, and participate actively in discussions. All the tasks are important and prepare the students for the final project which is to produce a music video showing what the student has learnt during the course.

    The teaching is organized with theoretical review on Monday afternoon and student presentations on Fridays. Tuesday-Thursday mainly consists of individual work or group work that includes reading and preparation of presentation and various audiovisual exercises.

  • Entry requirements

    General entry requirement: for studies at the second cycle.

    Specific entry requirement:

    - Bachelor's Degree of Fine Arts or equivalent

    - 15 credits in cinematography or equivalent

    - 15 hp credits film editing or equivalent

    - English 5.

    If you don’t fulfil the formal entry requirements for the programme you may apply for recognition of prior learning, in other words that the knowledge and competence you have acquired through other activities are assessed as the equivalent of the formal merits that are required. Submit your application for recognition of prior learning with your application for the programme.

    You may also apply for an exemption/a waiver, that allows you to proceed to the selection process even though you don’t meet the general admission requirements. Submit your application for an exemption/a waiver together with your application.

    Read more about how you can show that you meet the entry requirements (that you are eligible).

  • Valuable prior knowledge

    Apart from the eligibility that is required for the course it is valuable of you have other knowledges like for example music creation, chorography or directing.

  • How to apply

    When the course is open for application you apply through our web-based application system by clicking on the "Apply"-button on this page.

    Start your application early! Don’t delay in submitting your application! You may run into trouble if you wait until the last day and your internet connection happens to be down, or you find that your files are in the wrong format. You will not be able to apply once the last date for applications has passed. Keep in mind that your application needs to be turned in by 23.59 (Swedish time).

    When you have entered the application system:

    1. Register by stating your name and e-mail address.
    2. Fill in your personal data (including your Swedish civic registration number if you have one).
    3. Fill in the application form and upload the required documents.

    Before uploading your documents, they must be prepared as follows:

    • You must scan your original documents. If the document is in colour, scan it in colour.
    • Be sure to scan ALL pages in the document, even those that just contain instructions or other information that is not necessarily information about your grades. It must be the complete document and all the pages should be in the same file.
    • If you upload copies of original documents, (degree certificates, transcript of records etc.) they must be certified/attested! This means that another person must sign their name, write their name in block letters and provide their telephone number on each document copy you submit. This person, by signing, is certifying that the copy you submit is an exact copy of the original.
    • All documents must be in PDF-format.
    • Please name the file with content and your name for example: CV_ first name_ family name


    The following documents have to be uploaded for your application to be complete.

    1. A copy of your passport or national identity card (unless you are a Swedish citizen)

    Applicants from non-EU, EEA-country, or Switzerland, need to pay application fee for higher education in Sweden, and if admitted a tuition fee. If you are a citizen in an EU, EEA-country, or Switzerland, you do not have to pay application or tuition fees. Please upload a copy of your passport/valid national identity card as we need to check your nationality. If you have a Swedish civic registration number, or Swedish citizenship, you do not need to upload a copy of your passport. Remember to state your Swedish civic registration number when you fill in your personal data.

    2. Documentation showing that you meet the general entry requirements for studies at second cycle/advanced level.

    • Upload a transcript of record showing that you have previous university studies. If you do not have the required courses from university studies you can apply for recognition of prior learning (see below).


    3. Documentation showing that you meet the specific Entry Requirements.

    • Upload your Degree of a Bachelor of Fine Arts including the transcript of records. If you do not have the required courses from university studies you can apply for recognition of prior learning (see below).
    • Upload transcript of records showing 15 credits in cinematography or equivalent. If you do not have the required courses from university studies you can apply for recognition of prior learning (see below).
    • Upload transcript of records showing 15 hp credits in film editing or equivalent. If you do not have the required courses from university studies you can apply for recognition of prior learning (see below).
    • Upload documents showing English 5.
    • We only accept documents in English, Swedish, Danish or Norwegian. Regarding documents issued in another language, you must upload the original document along with a translation made by an authorized translator.

      Please note that we do not accept print outs from We do not accept e-mails as certificates

    4. Letter of Motivation

    Explain why you are applying for the course, describe in what way you think you can benefit from the course and how you can be an asset in group work. Include a brief description of your experiences. Upload a maximum of one A4 page (approximately 4,000 characters, including spaces).

    5. Work sample

    Upload one-two examples of your artistic work in pdf or film (max 150 mb).

    Applying for recognition of prior learning

    If you do not meet the general requirements and/or specific requirements you can apply for recognition of prior learning. When you apply for recognition of prior learning you should upload:

    • a letter explaining why you think that you will manage the studies even though you do not fulfil the general entry requirements and/or specific entry requirements.
    • signed documents/certificates that confirm your merits/experiences that you refer to in your letter and CV. The documents you upload need to be signed and dated by the person/s that wrote them. We only accept documents on in English, Swedish, Danish or Norwegian. We do not accept e-mails as certificates.

    Here you can find more information regarding prior learning/exemption.

    Please note that we only accept applications and certificates through the application system, not by means of regular post or e-mail.

    Confirmation of your application

    When you’ve submitted your application you will receive a confirmation to the e-mail address that you’ve stated. If you don’t receive an confirmation e-mail, you should firstly check your spam filter. If the confirmation e-mail is not there, contact the technical support for the application system by e-mail:

    Technical difficulties with your application?

    Phone: +46 520 580 050 (weekdays at the following times: 08:30–12:00 and 13:00–16:30) 

  • When you have applied

    If there are more eligible applicants than available places there will be a selection. In a first step the selection is based on a joint assessment based on the submitted documentation.

  • Application and tuition fees

    If you are a Swedish citizen or a citizen of another EU or EEA country you are not required to pay application or tuition fees. Some other groups are also exempt from the requirement to pay application and study fees.

    A few years ago Sweden introduced application and tuition fees for higher education. The level of the study fees depends on which course/programme they are for, and the level is set in order to cover the actual costs of the course/programme in question.

    If you are required to pay an application fee, we need to have received your payment by the last date for applications. The application fee is SEK 900. If you are required to pay the application fee and we have not received your payment by the last date for applications, we will not process your application.

    The tuition fee for the course is 157 500 SEK.

    Read more about application and study fees, how to pay to Uniarts and tuition fee scholarships.